Terri & Sandy's "Educating the Exceptional" campaign was inspired by an 11-year-old special-needs boy named Eli. The campaign focused on the potential of students at Bridges Academy, a school in L.A. dedicated to teaching Eli and children with similar challenges.
"Their campaign delivered on all the benchmarks -- inquiries, applicants, donations -- but it did so much more than that," said Eli's mother Lori Lepler, a Bridges Academy board member. Terri & Sandy is a small New York agency of 41 people run by two women, Terri Meyer and Sandy Greenberg. Their client roster includes Gerber, People, Avon, Phonak and Disney.