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Small Agency of the Year, 76-150 Employees, Gold: Brooklyn Brothers

Global Agency Uses Entertainment to Capture Clients and Audiences

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Top row (left to right): Guy Barnett, Paul Parton, Jackie Stevenson, Stephen Rutterford. Bottom row (left to right): George Bryant, Henrique Souza, David Watson.
Top row (left to right): Guy Barnett, Paul Parton, Jackie Stevenson, Stephen Rutterford. Bottom row (left to right): George Bryant, Henrique Souza, David Watson.

Brooklyn Brothers, a global agency, uses entertainment to appeal to younger generations for what it calls "blockbuster branding."

When the English Premier League moved to NBC Sports, Brooklyn Brothers ran an awareness campaign via online, out-of-home, social media and video -- including a spoof with former "Saturday Night Live" star Jason Sudeikis as an American football coach taking on soccer -- to start a conversation around the sport in the U.S. The firm works with other big brands like Cablevision and Jaguar-Land Rover.

"Everybody has a great case study," said partner Guy Barnett, "but we've been able to replicate those results."

Established in 2001, the agency has grown to 135 employees, with offices in Curitiba, Brazil, London, Los Angeles, New York and Shanghai. Ironically, none are in Brooklyn. The firm, which had $14.5 million in revenue last year, wanted the name to capture the blue-collar work ethic the borough once embodied.

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