Small Agency Conference and Awards

Small Agency of the Year, International, Silver: No Fixed Address

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A scene from the 'Don't Get Sextorted, Send a Naked Mole Rat' campaign for the Canadian Centre for Child Protection.
A scene from the 'Don't Get Sextorted, Send a Naked Mole Rat' campaign for the Canadian Centre for Child Protection. Credit: No Fixed Address

Twenty-month-old No Fixed Address says its moniker implies flexibility and open-mindedness. (By the way, it has a home, in Toronto.) The approximately 65-person shop, founded by Serge Rancourt and Dave Lafond—who between them have experience at Y&R, Publicis and BBDO's Proximity—does experimental work for clients including Disney, investing platform Questrade and home builder Mattamy Homes.

And for Emblem, a licensed cannabis producer, the agency is taking a share position in the company instead of an all-cash compensation model. The agency also came up with a humorous way to discourage online sexting with strangers—which can lead to extortion—for the Canadian Centre for Child Protection: It encourages teen boys to abstain from sending "dick pics" and instead send photos of a hairless, veiny, phallic-looking rodent called a mole rat. The campaign also won Small Agency Campaign of the Year, Pro Bono, Gold.

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