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Small Agency Conference and Awards

Small Agency of the Year, Midwest, Gold: Lindsay, Stone & Briggs

Madison, Wisc., Shop Specializes in New Product Launches, Relaunching Challenger Brands

By Published on .

From left: Amy Rohn, senior VP-director of public relations; Bill Winchester, exec VP-chief creative officer; Rick Stone, exec VP-chief brand strategist; Marsha Lindsay, CEO; Todd LaBeau, VP-digital; Julie Herfel, exec VP-director of creative operations; Phil Ouellette, president-COO. Courtesy of Marla Bergh Photography.
From left: Amy Rohn, senior VP-director of public relations; Bill Winchester, exec VP-chief creative officer; Rick Stone, exec VP-chief brand strategist; Marsha Lindsay, CEO; Todd LaBeau, VP-digital; Julie Herfel, exec VP-director of creative operations; Phil Ouellette, president-COO. Courtesy of Marla Bergh Photography.
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This agency's influence in adland is much bigger than its 36-person size. Consider that executives from some of the nation's top marketers, including Target and Nike, routinely flock to Madison, Wisc., every spring for its Brandworks University conference, which showcases research on emerging issues. But while the three-day event might have put Lindsay, Stone & Briggs on the map, it's the shop's daily work that keeps clients happy and revenue growing.

The shop specializes in new product launches and relaunching challenger brands. Recent highlights include a campaign for a new itch-relief gel called TriCalm. The effort, which included pitching the product to help soothe mosquito bites, helped the brand reach 2% market share in just six months. And as the economy picks up, demand is growing for more product launches. "Oh my gosh are we busy right now," said CEO Marsha Lindsay.