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Small Agency of the Year, Northeast, Gold: Fake Love

Brooklyn Shop Crafts Experiences for 7Up and Coca-Cola

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Fake Love
Fake Love Credit: Fake Love
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Nothing is impossible for this Brooklyn-based shop -- not even the creation of a concert for the hearing impaired. The agency pulled off the show for client 7Up by focusing on what music produces beyond noise, like vibrations and visuals reacting to melody. Fake Love was also behind the popular machines prompting consumers to buy a Coke for someone in another part of the world, part of Google's "Project Re: Brief" with Coca-Cola. These experiences aren't the only product of Fake Love's creativity: The shop is forecasting revenue growth from $5.8 million in 2015 to $9 million this year.