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Small Agency Conference and Awards

Small Agency of the Year, Southeast, Gold: Bohan

Nashville Shop Embraces Collaborative Local Culture

By Published on .

From left: David Bohan, Chairman and Founder; Shari Day, President and COO; Kerry Graham, Vice Chairman and CEO.
From left: David Bohan, Chairman and Founder; Shari Day, President and COO; Kerry Graham, Vice Chairman and CEO.
Bohan's agency culture channels the spirit of the music scene in its hometown of Nashville, Tenn. "That sense of creative collaboration is our DNA," said Chairman David Bohan.

The shop's 74 employees work in multidisciplinary groups based on brand and industry, dubbed "brand villages." Clients are even encouraged to take part in the teams, which have earned the shop honors for its work culture.

A recent Bohan success story is "Tout Your Town," a "pitch trick" aimed at the travel industry that morphed into a TV series. The show -- featuring travel recommendations from locals for off-the-beaten-path attractions -- was sold to PBS stations nationwide. Dollar General, BlueCross BlueShield of Tennessee and Jos. A. Bank are among Bohan's clients.

Last year, the agency -- founded in 1990 -- generated $9.2 million in revenue, after three years of growth that doubled its profits and increased its staff by 40%.

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