Small Agency Conference and Awards

Small Agency of the Year, Southeast, Gold: Breensmith

'Differenter' Shop's Arsenal Includes Flattened Pedestrians and Singing Clowns

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Breensmith's Chris Breen and Tim Smith
Breensmith's Chris Breen and Tim Smith Credit: Breensmith

Breensmith's unusual (if ungrammatical) motto, "Differenter Is Betterer," speaks to the kind of work the 10-person agency has been doing, including campaigns that put flattened pedestrians on the windshields of Atlanta streetcars or using terrifying singing sad clowns to make a point about corporate culture for client Kabbage. The Atlanta-based agency counts among its clients Cancer Treatment Centers of America, D4C and Black Book. Revenue in 2015 was up to $2 million, from $900,000 in 2014. Projected revenue for 2016 is $3 million.

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