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Small Agency of the Year, Southwest, Gold: McKee Wallwork & Co.

Agency Created 'Senseless Robot' Campaign for International Paper

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'Senseless Robot' for International Paper
'Senseless Robot' for International Paper Credit: McKee Wallwork & Co.
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McKee Wallwork & Co., a 22-person agency in Albuquerque, N.M., has a unique niche: "We work with stalled, stuck and stale brands," said President Steve McKee.

After stalling itself in 2003, the agency did research and learned "the secrets of failure" that derail companies, he said.

For International Paper, which was undergoing a transformation, the agency developed "Senseless Robot" -- a graffiti-art robot that created masterpieces on paper at a design conference.

"It was a demonstration of the intersection of analog and digital, and how these are not adversaries, but allies," Mr. McKee said.

The agency also works with Hammermill, Fluidmaster and Maglite.