Sponsor Content Above the Clutter with Pete Krainik
Episode Seven: Man And Machine
Brought to you by: IBM
Austin, Texas-based nFusion likes its clients just like its breakfast tacos -- bold and different.
"We love to work with folks who are willing to disrupt the status quo," said CEO John Ellett.
At SXSW last year, the agency hosted the Cojones Awards, which highlighted risk-taking marketers like L'Oréal, GoPro and JetBlue. It received national coverage and put the agency on the honored brands' radars.
The shop also worked with its largest client, Samsung, on a range of digital projects, including social media for a brand event called PaleyFest, which led to a 272% jump in the average number of daily users engaging with the Facebook page for its Smart TVs.
Founded in 2001, the agency reached 55 employees last year with $8.2 million in revenue and a 22% rise in billings. SanDisk and AMD are among the firm's other clients. Principals include Mr. Ellett, and managing partners Jay Watson and Tom Martin.