Social Media Guide

What's Hot Where: a Worldwide Guide to Social-Media Activity

We Break Down Stats Across the Globe by Gender, Location and Age

Published on .

Facebook might rule in the U.S., but it's barely made a dent in Russia or China. Meanwhile, men are more likely to log in to LinkedIn, while Twitter and Facebook skew female. Here, we break down more stats on the big sites by gender, location and age.

blue bars = facebook | red bars = other social media

Who's on Twitter?

18-to-34-year-olds. This group is 41% more likely than the average internet user to visit, followed by 35-to-49-year-olds, who are 11% more likely. It also skews female, with women being 4% more likely to visit the social site.

Who's on Tumblr?

New Englanders are 41% more likely than the average internet user to visit the social-media platform, followed by West Coast folks (24% more likely) and Mid-Atlantic residents (11%) more likely.


Who's most likely to be on the site? Southerners. People on the West Coast are 26% more likely to visit the site; in the Southeast part of the U.S. are 15%; people in the southwest are 6% more likely. Who's least likely? Upper Midwesterners, by 25%.

Who's most likely to use Facebook?

In a word, women. They're 5% more likely than the average internet user to visit the site; men are 5% less likely. From a geographic standpoint, likelihood to visit is pretty even throughout the country, but it definitely skews to 18-to-34-year-olds, who are 11% more likely than average to hit up

Who's hot on LinkedIn?

Men. Males are 5% more likely to visit the site than the average internet user, while women are 5% less likely. It also skews particularly high among folks ages 35-49, who are 33% more likely to log on to

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