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6: Andrea Alstrup

Published on .

Ad budget: $1.62 billion

Agency roster: Publicis Groupe's Saatchi & Saatchi, New York. Omnicom Group's Anderson DDB, Toronto, OMD, New York. WPP Group's CommonHealth, Parsippany, N.J., and Ogilvy & Mather, New York. Interpublic Group of Cos.' McCann-Erickson Worldwide and Universal McCann, New York, and Lowe Worldwide, New York; Alchemy, a division of Lowe.

Power play: Ms. Alstrup, 56, made J&J chief sponsor of two made-for-TV movies a year on AOL Time Warner's TNT. J&J launched ads to help recruit more nurses as a corporate image effort, and it continues to embrace DTC ads as a way to boost sales of Rx products.

Downside: J&J shifted Procrit account to Canadian shop DDB Anderson after Ogilvy & Mather, New York, had done touching, apparently effective, creative on the brand.

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