Super Bowl

See All the Ads From Super Bowl XLIX, Best to Worst, A to Z

Published on .

Relive the highs and lows of advertising's biggest game of the year. We've gathered all the spots in one convenient place so you can watch them -- and judge them -- over and over again. And check out what Ad Reviewer Ken Wheaton thought of them.

Note: Ad Age defines Super Bowl ads as national ads that ran between kick-off and the final whistle.

View a more elaborate version of these players from your desktop at adage.com

Advertising Age Super Bowl Coverage
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Always

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"#LikeaGirl"
4
Leo Burnett

Anheuser-Busch

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Bud Light: "Real Life PacMan"
2.5
Energy BBDO
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Budweiser: "Lost Dog"
3.5
Anomaly
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Budweiser: "Brewed the Hard Way"
4
Anomaly

Avocados From Mexico

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"First Draft Ever"
3.5
GSD&M

BMW

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"Newfangled Idea"
3.5
KBS

Carnival

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"Return to the Sea"
2
BBDO, Atlanta

Chrysler

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Dodge: "Wisdom"
3
Richards Group
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Fiat: "The Fiat 500X Blue Pill"
3
Richards Group
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Jeep: "Beautiful Lands"
2.5
Richards Group

Coca-Cola

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"Make It Happy"
3
Wieden & Kennedy, Portland, Ore.

Discover

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"Surprise"
2.5
The Martin Agency

Doritos

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"Middle Seat"
2
Consumer-generated
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"When Pigs Fly"
2
Consumer-generated

Dove Men+Care

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"#RealStrength"
3.5
The Marketing Arm

Esurance

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"Sorta Pharmacist"
3
Leo Burnett Chicago

GoDaddy

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"Working"
3
Barton F. Graf

Intuit (TurboTax)

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"Boston Tea Party"
2
Wieden & Kennedy

Jublia

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"Tackle It"
1.5
Harrison and Star, New York

Kia

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"Unexpected"
2.5
David & Goliath

Lexus

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"RC Illusion"
1.5
Team One
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"Make Some Noise"
1.5
Walton Isaacson

Loctite

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"Positive Feelings"
4
Fallon, Minneapolis

McDonald's

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"Pay With Lovin"
3.5
Leo Burnett

Mercedes

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"Fable"
2.5
Merkley & Partners

Microsoft

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"Estella"
2
In-house
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"Braylon"
2
In-house

Mophie

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"All Powerless"
3
Deutsch L.A.

Nationwide Insurance

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"Invisible"
2.5
McKinney
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"Boy"
1.5
Ogilvy, New York

NFL

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"Super Bowl Rally"
3
Grey

Nissan

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"With Dad"
2
TBWA/Chiat/Day, Los Angeles

NOMORE.org

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"No More"
4
Grey

Pepsi

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"Half Time Touches Down"
1
Mekanism

Skechers

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"The Hall"
1.5
Siltanen & Partners

Skittles

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"Settle It"
2.5
DDB, Chicago

Snickers

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"The Brady Bunch"
3.5
BBDO, NY

Sprint

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"Apology"
3
Deutsch L.A.

SquareSpace

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"Om"
2.5
Wieden & Kennedy, New York

Supercell

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"Revenge"
3.5
Barton F. Graf

T-Mobile

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"#KimsDataStash"
2
Publicis, Seattle
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"One-Up"
2
Publicis, Seattle

Toyota

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"How Great I Am"
2.5
Saatchi & Saatchi, Los Angeles
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"My Bold Dad"
2.5
Saatchi & Saatchi, Los Angeles

UCool

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"Heroes Charge"
1.5
In-house

Victoria's Secret

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"Let the Real Games Begin"
1.5
In-house

Weather Tech

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"America at Work"
1.5
Pinnacle Advertising

Weight Watchers

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"All You Can Eat"
3
Wieden & Kennedy, Portland, Ore.

Wix.com

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"#itsthateasy"
2
Committee LA; Jeff Huggins and Andrea Janetos

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