Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Super Bowl

Anatomy of an Ad: A Super Bowl Virgin

Published on .

Go behind the scenes in this two-part video as Loctite, a first-time Super Bowl advertiser, puts it all on the line.

Advertising Age Player

Advertising Age Player
Most Popular
In this article: