Super Bowl

Anatomy of an Ad: Moment of Truth for Tide's Stain

Video: Inside Tide's War Room During the Super Bowl

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"We hope the internet goes crazy."

That's what Amy Krehbiel, P&G associate brand director for Tide, told Ad Age the brand hoped to accomplish from its unprecedented Super Bowl ad in which Terry Bradshaw feigns a stain.

And now, inside the Procter & Gamble war room, during the Big Game, comes Tide's moment of truth. The millions spent, months of hard work and top-level secrecy are all coming to fruition in this 75 seconds.

Will America fall for the stain?