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Super Bowl

Apple benches ad plans for the Super Bowl

Published on .

Apple Computer said it will not advertise on the -Super Bowl, ending plans for what would have been the company's first appearance on the event since its controversial 1985 "Lemmings" spot created by Apple's then and current agency, TBWA/Chiat/Day, Playa del Rey, Calif. At Apple's request, Fox late last week was shopping for an advertiser to buy Apple's slot.

Copyright January 1999, Crain Communications Inc.

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