Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Super Bowl

The Art of the Super Bowl Ad: Lee Clow on How Apple's '1984' Almost Didn't Happen

The Real Story on Why the Spot Only Aired Once

By Published on .

For our run-up to the Big Game, we interviewed some of the best names in Super Bowl advertising about how they created some of the event's most important and memorable commercials, and the challenges of creating ads for the Super Bowl today.

Here, TBWA/Media Arts Lab leader Lee Clow discusses Steve Jobs' mandate for Apple 's "1984" and how the agency secured the spot for a Super Bowl showcase, even though the Apple board, frankly, wasn't so into it.

Check back into our Super Bowl section for more interviews and the latest game day advertising coverage.

Most Popular