It's the Monday before the big game and that means it's time for more marketers to release their Super Bowl ads early. The hope in these cases is to create viral buzz and garner free media exposure, thus getting the most out of their very expensive ads.
This morning, we have four marketers giving us the goods.
As previously noted, Hyundai has two ads in the game, both from Innocean. Johnny Galecki, of "The Big Bang Theory," stars in the Elantra spot (with a cameo from comedian Richard Lewis).
In a second spot, the Hyundai Genesis steps in to help a father continue in the somewhat difficult task or protecting his son from harm.
Spokesman John Stamos returns for another round in an ad from Poptent, Vinizius and Y&R. This time he's joined by former "Full House" costars Bob Saget and David Coulier.
After floating a couple of teasers last week, Audi released "Doberhuahua," from Venables Bell & Partners, today.
First-time Bowl advertiser Squarespace, a design-centric website platform, unveiled its ad, created in-house.