The Super Bowl itself takes place over some hours this Sunday, but the ad bowl within starts weeks ahead and lasts at least a little while after. And that means it's not too soon to pronounce a winner for the pre-game: Bud Light, whose teasers and pre-released Super Bowl commercial accumulated more than 10 million views by the Thursday afternoon before the game, according to Visible Measures.
Bud Light's campaign, continuing the "Up for Whatever" theme by throwing a guy into a life-size Pac-Man maze complete with ghosts, outdistanced the second most-viewed pre-game campaign, Toyota's sincere conversations with dads about being a father.
Other marketers making the most of their investment well before game day include the Super Bowl virgin Wix.com, the perennial Budweiser and T-Mobile, which is banking on social media superstar Kim Kardashian to give its effort wings.
It should be noted that Bud Light had a head start on many of its competitors, including sibling Budweiser, which saw its "Lost Dog" ad leap into fourth place despite being released only two days ago.