Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Super Bowl

Further Review: Budweiser's 'Puppy Love' Grabs the Pre-Super Bowl Crown

Budweiser Crushes the Competition in Views, Tweets, Shares and Likes

By Published on .

Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing on all fronts: views, shares, tweets, likes, plus-ones and collective aaawwwws.

As Ad Age associate publisher Abbey Klaassen finds out in her behind behind-the-scenes look at "Puppy Love," those puppies really did make friends with the Clydesdales.

At this point, "Puppy Love" is clocking in at more than 23 million views and nearly 400,000 social shares -- and the video has barely been out three days. Visible Measures says the video grew from 12 million to more than 20 million views from 7 a.m. and 10 p.m. Thursday. But "Puppy Love" is the only one scaling fast: Hyundai climbed into the top-3 with its "Nice" campaign.

The Viral Video Chart may not work on your platform. Please view it on AdAge.com
Most Popular