Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing on all fronts: views, shares, tweets, likes, plus-ones and collective aaawwwws.
As Ad Age associate publisher Abbey Klaassen finds out in her behind behind-the-scenes look at "Puppy Love," those puppies really did make friends with the Clydesdales.
At this point, "Puppy Love" is clocking in at more than 23 million views and nearly 400,000 social shares -- and the video has barely been out three days. Visible Measures says the video grew from 12 million to more than 20 million views from 7 a.m. and 10 p.m. Thursday. But "Puppy Love" is the only one scaling fast: Hyundai climbed into the top-3 with its "Nice" campaign.