A Chart of Current Advertisers

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Marketer Buy Creative Agency
American Home Health One 30-second spot in 3rd quarter The creative is humorous, using people in biosuits to illustrate the strength of its PS line of home antibacterial soaps and disinfectants. Ronin Advertising Group, Coconut Grove, Fla.
American Honda Motor Co. One 30-second spot in the 3rd or 4th Quarter Creative promotes the Honda Ridgeline pickup truck. RPA, Santa Monica, Calif.
Ameriquest Mortgage Co. Two 30-second spots In one spot a doctor stalks and kills a hospital room fly with a high-voltage defribulator paddle as the patient's arriving family members misunderstand what they see and hear. In the second, a woman stumbles into a compromising position with a male passenger just as the cabin lights go on. DDB, Los Angeles
Anheuser-Busch 9 spots throughout the game The spots which promote Bud Light and other beer products include a return of the football-playing Clydesdales in a game that is interrupted by a streaker goat. Various agencies
Beer Institute One 30-second spot Using 30 seconds of ad time donated by Anheuser-Busch, the Beer Institute will run a spot called 'Slainte,' which celebrates beer drinkers around the world. DDB, Chicago
Bayer Aleve One 30-second spot in the first quarter Leonard Nimoy, the actor who plays Mr. Spock on 'Star Trek,' uses Bayer's Aleve to relieve his pain. Energy BBDO, Chicago
Buena Vista Pictures One spot, length unknown Will promote the 'Shaggy Dog' remake starring Tim Allen In-house
Burger King One 60-second spot after kickoff Marketer is hoping to grab viewers attention with an old Hollywood-style ad featuring a cast of 'Whopperettes," 92 dancers dressed as burgers, flames, pickles, lettuce and tomatoes who will sing and dance to a new "Have it Your Way" jingle. Crispin Porter & Bogusky, Miami
Cadillac One 60-second spot, 2nd Quarter The creative features the redone Escalade SUV making an appearance on a fashion-model runway. Leo Burnett, Detroit
Career Builder.com Two 30-second spots, 2nd and 3rd quarters Expect another humorous spot as the monkeys are back for another year, and, surprisingly, joined by jackasses in one of the spots. Cramer Krasselt, Chicago
Dove One 45-second spot The spot is a continuation of the marketer's series of 'Real Beauty' ads that emphasize the importance of female self-esteem. Ogilvy & Mather, London
Degree One 30-second spot Entitled 'Stunt City,' the spot shows men involved in a series of unlikely stunts as they go about their work-a-day lives. Lowe Worldwide, New York
Diamond Emerald Nuts One 30-second spot in fourth quarter The humorous spot builds on the word-game approach Emerald Nuts took last year using the letters 'e' and 'n'. It focuses on a druid and a machete enthusiast. Goodby Silverstein & Partners, San Francisco
ESPN Mobile One 60-second spot 'Sports Heaven' spot includes more than 20 athletes playing in the streets as a man walks through them, glued to his cellphone screen. Arnold Worldwide, Boston
FedEx 45-second spot in first quarter The commercial features a caveman trying to ship a newly carged stick weapon by tying it to the leg of a pterodactyl, which, unfortunately, gets eaten by a tyrannosaur before it can complete the delivery. He should have used FedEx. BBDO, New York
Ford Motor Co. One 30-second spot, second quarter A backpacking Kermit the Frog shows off the fuel-efficient Escape Hybrid SUV. JWT, Detroit
Gillette/Procter & Gamble Co. One 30- and one 60-second spot in 2nd and 3rd quaters Uses computer animation and photography shot on location in the Mojave Desert reprising Gillette's long-running 'The Best a Man Can Get' theme. Related teaser ads are running in the days before the Bowl. BBDO, New York
GoDaddy.com Two 30-second spots, one in first half, one in second half The marketer produced 14 versions of a spot before it received approval from ABC. The final ad shows closeups of the large-breasted 'GoDaddy Girl,' whose shoulder strap is breaking thread by thread. In-House
Hummer One 60-second spot in 3rd quarter Marketer is using 'Monsters' spot that first broke in August. In it, a monster and a robot fall in love and begat the smaller H3 SUV. Modernista, Boston
Magnolia Films Length unknown, third quarter Promotion of 'The World's Fastest Indian,' a movie about a New Zealander who seeks to set the world motorcycle speed record at the Bonneville Salt Flats. In-House
Major League Baseball One 30-second spot, fourth quarter The commercial features seven MLB players from seven countries who will play in the upcoming World Baseball Classic. Grey Worldwide, New York
MasterCard 30-second, fourth quarter Richard Dean Anderson, reprises his role as "MacGyver", from McCann Erickson, NY Also doing a 30-second pregame spot McCann-Erickson, New York
Motorola One 30-second spot in 3rd quarter Ad for the Peble cellphone features an unidentified flying object striking the Earth eons ago gouging out a crater that is later covered by a glacier that subsequently melts, releasing what looks like a palm-sized pebble but finally washes up on a modern beach as high tech phone. 180 Amsterdam
Nationwide Insurance One 30-second spot in second break of the third quarter Romance novel icon Fabio stars in a new spot in the marketer's "Life Comes at You Fast" branding campaign. TM Advertising, Irving, Texas
New Line Cinema One Spot, length unknown Spot will promote 'Running Scared,' an action thriller with Paul Walker. In-house
Outback Steak House 30-second spot in second half Content of last-minute buy is not known. Ad is first in a series of 30-second spots from the company's new branding campaign. The Kaplan Thaler Group
Pepsi-Cola Co. Two 30-second and one 60-second spots Diet Pepsi commercials include one featuring Sean (P. Diddy) Combs singing a new song, 'Brown and Bubbly.' Another, called 'Stunt can,' puts the drink shoulder to shoulder with Jackie Chan in an action film. Both are by DDB, New York. Another 30-second spot by BBDO, New York, continues the antics of the Mis-Takes improve group. DDB, New York and BBDO, New York
Rubbermaid One 30-second spot, third quarter Humorous spot shows a pirate theme-park walkabout signing autographs with a retractable sharpie pen McCann Erickson, New York; Empower Media Marketing, Cincinnati
Slim-Fast Optima 15-second spot in the 3rd quarter Women dancing to song "Time Is On My Side" to show that product controls hunger up to 4 hours. Ogilvy & Mather, New York
Sprint Two 30-second spots, one in second quarter and one in the third, plus sponsorship of the halftime show featuring the Rolling Stones In the first humorous spot, one man knocks out another as they try to out boast each other about the capabilities of their phones. The second spot promotes Sprint's wireless music downloading. TBWA/Chiat/Day, New York
Toyota Two 30-second spots, first and 4th quarter A Hispanic spot for the new hybrid-engine Camry features a father and son who compare the hybrid car to their own hybrid English/Spanish language habits. A spot for the Tacoma has the silver woman logo of a mudflap coming to life to inspect the new modal truck. Conill, Los Angeles
Warner Bros. Three 30-second spots Will promote three films -- 'Poseidon,' the remake of 'Poseidon Adventure'; 'V for Vendetta,' with Natalie Portman; and '16 Blocks,' starring Bruce Willis and Mos Def. In-house
Westin Hotels & Resorts One 15-second spot in the 4th quarter The ad 'Breathe' promotes the company's new theme of personal renewal and relaxation. Deutsch, New York
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