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Super Bowl

CADILLAC TO BREAK NEW SPOT DURING SUPER BOWL

Game's MVP to Get CTS Sedan

By Published on .

DETROIT (AdAge.com) -- General Motors Corp.'s Cadillac division will break a new 60-second
brand spot during the upcoming Super Bowl.

The spot is one of five new 2002-model commercials from Bcom3 Group's D'Arcy Masius Benton & Bowles,Troy, Mich.

A 30-second spot arrives during the postgame awards broadcast, when the game's Most Valuable Player will be awarded the all-new Cadillac CTS sedan.

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The new spots reportedly feature music from Led Zeppelin as an appeal to boomers.

A spokesman would only say the new ads will have a "breakthrough band."

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