The Super Bowl isn't only about selling: Its expensive ad time frequently goes to a crusade against something or another. Most often that "something" has been cigarettes; "or another" was drugs.
The results have sometimes been powerful. In the fight against smoking, for example, American Legacy Foundation's Truth campaign and Arnold Worldwide delivered the guerilla-video "Ratman" to the 2002 game:
An earlier American Legacy Foundation shocker, "Electrolarynx," resembles more closely the harsh tone of anti-drug ads from the Office of National Drug Control Policy. Those included "I Helped," 30 seconds of unsparing linkage between "harmless" partying and drug violence:
Among cause advertising in the Super Bowl, however, don't forget "Text Talk," Super Bowl 50's powerful ad about domestic violence from Grey and the group No More: