Super Bowl

See Death Wish Coffee's Full Super Bowl Ad (and Ad Age's Behind-the-Scenes Set Visit)

Intuit Gives This Small Business a Spot In the Big Game

By Published on .

Death Wish Coffee, the winner of Intuit QuickBook's "Small Business Big Game" contest to get a Super Bowl ad, released the full spot that will air in Super Bowl 50.

In the 30-second commercial, created by Intuit's agency RPA, the Albany, N.Y.- based company compares its coffee to a ship full of Vikings on a stormy sea. The metaphor is meant to show the power of its brew.

Ad Age went along for the making of the spot, which entailed building a 40-foot Viking ship and assembling a massive mechanical gimble. There were high-powered water canons, hurricane-strength fans and a cast of 25 Nordic-looking Vikings in authentic costumes. And the team had only two days to shoot the entire thing.