At this point, we all know the battle for brand supremacy at the Super Bowl actually began a few weeks ago when the first ads, teasers and other ads-for-the-ads were "leaked" on the web.
We also know at this point that none of these are leaks: they are part of a very meticulous (and expensive) strategy by brands to stretch their Super Bowl investments shortly before and then long after the big game.
So, who won the pre-bowl? It depends on what you count. By sheer views, Doritos is crushing, with nearly 18 million so far and a couple days left until kickoff. Doritos' "Crash the Super Bowl" campaign, seven years old at this point, is a shop-worn concept, but it still works. Viewers will pick two from a cast of ads submitted by users to be shown during the game.
But is it *really* the most popular? Paid promotion is a big force behind all the numbers on this chart. If you look at social metrics, Budweiser's "Puppy Love," which joins a Clydesdale with a 10-week-old puppy, is just melting the internet with nearly 36,000 tweets and more than 276,000 Facebook likes and shares. It's not doing too badly for views, either, coming in at No. 2.
Here's how the rest of the top-10 shake out based on all views attributed all the videos in the campaign, according to Visible Measures: