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Super Bowl

#DeflateGate Is Early Christmas for Super Bowl's Real-Time Marketers

By Published on .

It's like an early Christmas present for marketers that can't wait to pump out clever tweets during the Super Bowl, still more than a week away: The mini-scandal over underinflated balls in last week's Patriots-Colts game has spawned growing press coverage, and, even better, a hashtag.

If #inflategate seems like pretty thin fuel for brands to go on, consider this a dress rehearsal for the big game.

For a recap of last year's real-time marketing during the actual Super Bowl, read Tim Peterson's report from February 2014: "Go Home, Real-Time Marketing. You're Drunk."

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