Super Bowl

See the Latest Early Super Bowl Ads: Taco Bell, Toyota and Hyundai

Where the 'Cocoon' Crowd Gets Fourthmeal

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Taco Bell was in the news Monday for agreeing to stop running a commercial that compared vegetable snacks to "punting on fourth and one" -- which is to say, lame. Today it's out with the minute-long ad it plans to run in the Super Bowl on Sunday, and it reminds us of "Cocoon."

Toyota, too, has posted a minute-long commercial slated for the Super Bowl, this one starring Kaley Cuoco from the CBS sitcom "The Big Bang Theory" as a genie who appears to a family of Toyota RAV4 owners.

And Hyundai is out with one of its Super Bowl commercials -- not the one with a surprising Flaming Lips soundtrack, but a 30-second spot advocating the delights of a 274-horsepower engine.

Pepsi Next has released a Super Bowl ad as well. The pre-releases follow other early Super Bowl commercials from marketers including Axe, Volkswagen, Century 21, Audi, Coca-Cola and GoDaddy, with plenty more sure to come as the week advances.

See our complete chart of known Super Bowl advertisers here.

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