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Super Bowl

Engineers Earn Their Wings in VW Super Bowl Spot

Will Automaker Score Another Viral Hit With Early Release?

By Published on .

Volkswagen today releases a Super Bowl ad in which German engineers get their wings everytime a VW hits 100,000 miles.

The ad, from agency Argonaut, is meant to highlight the endurance of the cars. Whether it turns into a viral smash like "The Force," the Deutsch-created spot released before the 2011 game, remains to be seen.

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