Super Bowl

Art of the Super Bowl Ad: Father of Super Bowl Spots on Clydesdales, Pepsi's Best and Michael Jordan

Joe Pytka: How Meters and Research Kill the Ad Stars

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Joe Pytka can easily be called the father of Super Bowl spots. Over the years, he's directed so many ads for the Big Game he can't even keep track of them. He's worked with countless celebrity talents -- Pytka was behind the camera in 1992 when Cindy Crawford took that sip of Pepsi. He put Michael Jordan on the court with Bugs Bunny for "Hare Jordan." He also steered other famous, but more emotional moments, like Anheuser-Busch's "Applause," a thank-you to soldiers coming home from war, and uplifting turns featuring the brand's Clydesdales.

In this episode of The Art of the Super Bowl Ad, Pytka talks about how sometimes simple works best during advertising's favorite sports event, the impact of the Ad Meter and research, and the evolution of Michael Jordan's on-set performance.

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