Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Super Bowl

Fiat Chrysler Is Back in Super Bowl

Automaker Confirms Two Ad Buys

By Published on .

Credit: Luke Sharrett/Bloomberg

Fiat Chrysler Automobiles is heading back to the Super Bowl.

The automaker will run one ad that will air after the halftime show, right before the third quarter, and another spot that will run in the fourth quarter, FCA said in a statement. The company did not disclose creative details, brands, or agencies.

In last year's game, FCA ran ads for Fiat, Dodge and Jeep.

The other auto brands with confirmed Super Bowl buys this year are Acura, Audi, Buick, Honda, Hyundai, Kia, Mini and Toyota.

Most Popular