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Super Bowl

Fiat Chrysler Is Back in Super Bowl

Automaker Confirms Two Ad Buys

By Published on .

Credit: Luke Sharrett/Bloomberg

Fiat Chrysler Automobiles is heading back to the Super Bowl.

The automaker will run one ad that will air after the halftime show, right before the third quarter, and another spot that will run in the fourth quarter, FCA said in a statement. The company did not disclose creative details, brands, or agencies.

In last year's game, FCA ran ads for Fiat, Dodge and Jeep.

The other auto brands with confirmed Super Bowl buys this year are Acura, Audi, Buick, Honda, Hyundai, Kia, Mini and Toyota.

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