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Super Bowl

Fiat Chrysler Plans Three Super Bowl Commercials

By Published on .

Clint Eastwood in one of Chrysler's best-remembered Super Bowl ads.
Clint Eastwood in one of Chrysler's best-remembered Super Bowl ads.

Super Bowl XLIX this Sunday will include three commercials from Fiat Chrysler Automobiles, the owner of brands including Chrysler, Dodge, Fiat, Jeep and Maserati.

The first ad will run in the first slot after the first half's two-minute warning, Fiat Chrysler said. The others will appear during the third quarter.

A spokeswoman did not immediately respond to an email and voicemail asking which brands would be promoted in the spots.

Last year ads from the group included a 90-second ad for Maserati, a 60-second Jeep commercial and a spot for Chrysler starring Bob Dylan asking whether there's anything more American than America. (He concluded by telling viewers to let Germany brew their beer and let Asia assemble their phone because "We," -- America -- "will build your car.")

Clint Eastwood appeared in Chrysler's "Halftime in America," an ad during halftime of the 2012 Super Bowl arguing that better days were ahead. And in 2011, Eminem starred in a Chrysler ad, declaring "This is the Motor City, and this is what we do."

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