Behold, the online views through 8 a.m. ET this morning for all the top Super Bowl advertisers' campaigns, whether they began teasing or releasing their work early or held everything back for Super Bowl Sunday. This is according to Visible Measures, which last week crowned Budweiser the pre-game king for the views its puppy-and-Clydesdale work were accumulating in rapid fashion.
Compared to last week, before the game, Bud and Bud Light held onto their No. 1 and No. 2 spots, respectively, while T-Mobile and Nationwide climbed and Toyota and Doritos slipped, according to Visible Measures.
This also excludes Pepsi, which ran an extensive content campaign to publicize its halftime show sponsorship and did run an ad leading into Katy Perry's show, but was not a Super Bowl advertiser as we traditionally definine it: a marketer pitching the product or brand during the four quarters of game play. All props to Pepsi though, for the many, many views its work did attract.
This is all also a bonus of sorts, hopefully, for advertsers who got many tens of millions of views at one time for their ads on Sunday night.