Joe Buck is the media's comeback kid of Super Bowl XLVIII.
Fox's lead play-by-play voice for the NFL and MLB nearly lost his voice, and career, after calling Super Bowl XLV in Dallas and developing a virus in his vocal chords.
Now Mr. Buck's voice is good as ever as he prepares to call Fox's telecast tonight with longtime partner Troy Aikman. Advertising Age caught up with Mr. Buck on the red carpet Saturday night at the NFL's third annual Honors awards show at Radio City Music Hall.
The son of legendary St. Louis Cardinals announcer Jack Buck talked about his new "Funny or Die" video, in which New Yorkers curse him out for his alleged bias against Big Apple teams as he tries to film a faux "I Love New York"-type promo.
We also asked Mr. Buck about his endorsement work and whether today's cold-weather, outdoor Super Bowl in East Rutherford, N.J. will be the last as well as the first.
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