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Super Bowl

It Can't Be All Food and Fun: Toenail Fungus Treatment Joins Super Bowl Ad Roster

By Published on .

The latest newcomer to the Super Bowl XLIX ad roster is not an automaker, food brand or web services company, but Valeant Pharmaceuticals, which will spend millions of dollars to promote Jublia toenail fungus treatment.

Jublia's ad, from healthcare marketing agency Harrison and Star, will run in the third quarter, according to the company.

NBC has said its broadcast of the Super Bowl on Feb. 1 will include at least 15 first-time advertisers. Aside from Valeant, they include Wix.com, Skittles, Mophie and Loctite.

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