Kia this morning unveils its Super Bowl spots from David & Goliath, Los Angeles. While last year's multidimensional, intergalactic space epic for the Optima may have left some feeling cold, this one gets back to the formula of charming content with a great soundtrack. But instead of sock monkeys and other stuffed critters, this year's ad is chock-full of celebrities -- well, celebrities to straight men of a certain age (also known as the majority of the Super Bowl demographic). And the ending is a nice twist on your typical testosterone-laden football ad.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more