Kim Kardashian West -- the reality TV star, mobile-app entrepreneur and social media maven -- is returning to the Super Bowl in an ad for T-Mobile.
Ms. West announced the spot on Monday afternoon to her 28 million plus Twitter followers:
The 30-second commercial will premiere on TBS's "Conan." It will be the second Super Bowl appearance for Ms. West, who debuted in a sultry Skechers ad in 2011. Publicis Seattle worked on the spot. T-Mobile bought three spots during last year's game.