LG released a first look of its Super Bowl 50 commercial starring Liam Neeson.
In the 60-second spot, which will showcase LG's TVs with OLED (organic light-emitted diode technology), Mr. Neeson plays "the Man from the Future."
This is LG's debut in the big game. The spot is being produced by Ridley Scott's production company, RSA Films, and directed by Mr. Scott's son, Jake, himself a veteran Super Bowl ad director.
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