Super Bowl

Not Just Views but Real Engagement: Always' #LikeaGirl Is a Super Bowl Winner

By Published on .

This isn't views we're counting this time, as basic and valid as those views are. This Super Bowl scorecard tracks activity across YouTube, Facebook, Twitter and search that's explicitly related to the commercials, as calculated by iSpot. And iSpot weights the activities, too, so promoting and sharing a video counts for more than just watching it, which in turn is more valuable than just liking or voting for it.

And by that measure of engagement, after a late-breaking surge on Monday through 2 p.m. ET, look who won the Super Bowl (although Bud's "Lost Dog" is near the top, same as with simple views):

Game Day Totals for All 2015 Super Bowl Ads Best of 2014
65,709,634
Online Plays
4,187,262
Social Actions
54%
Male Engagement
46%
Female Engagement
Top 10 Super Bowl Ads by Digital Activity View More
1
Halftime | 8:24 PM EST | Dur: 60s
Game Day Stats 02/01/2015
Digital SOV : 9.03%
Social Actions : 415,144
Online Plays : 2,242,166
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 6.29%
Social Actions: 427,275
Online Plays: 2,693,372
First Seen: Online (06/26/2014)
Sentiment : 89% Liked It
2
2nd Quarter | 7:03 PM EST | Dur: 60s
Game Day Stats 02/01/2015
Digital SOV : 8.91%
Social Actions : 360,418
Online Plays : 5,762,100
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 19.19%
Social Actions: 2,415,436
Online Plays: 47,637,983
First Seen: Online (01/28/2015)
Sentiment : 95% Liked It
3
2nd Quarter | 7:34 PM EST | Dur: 60s
Game Day Stats 02/01/2015
Digital SOV : 7.59%
Social Actions : 255,203
Online Plays : 4,302,610
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 5.88%
Social Actions: 366,272
Online Plays: 8,340,607
First Seen: Online (01/30/2015)
Sentiment : 89% Liked It
4
1st Quarter | 7:00 PM EST | Dur: 30s
Game Day Stats 02/01/2015
Digital SOV : 6.47%
Social Actions : 165,225
Online Plays : 2,835,382
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 7.81%
Social Actions: 264,302
Online Plays: 16,234,318
First Seen: Online (01/26/2015)
Sentiment : 43% Liked It
5
2nd Quarter | 7:12 PM EST | Dur: 60s
Game Day Stats 02/01/2015
Digital SOV : 4.06%
Social Actions : 115,436
Online Plays : 2,274,227
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 2.83%
Social Actions: 145,309
Online Plays: 2,931,942
First Seen: Game Day (02/01/2015)
Sentiment : 89% Liked It
6
4th Quarter | 9:28 PM EST | Dur: 90s
Game Day Stats 02/01/2015
Digital SOV : 2.69%
Social Actions : 74,669
Online Plays : 1,851,397
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 4.49%
Social Actions: 253,043
Online Plays: 15,156,037
First Seen: Online (01/22/2015)
Sentiment : 87% Liked It
7
1st Quarter | 6:43 PM EST | Dur: 60s
Game Day Stats 02/01/2015
Digital SOV : 2.57%
Social Actions : 13,140
Online Plays : 4,300,727
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 2.07%
Social Actions: 42,064
Online Plays: 10,461,361
First Seen: Online (01/26/2015)
Sentiment : 89% Liked It
8
2nd Quarter | 7:25 PM EST | Dur: 45s
Game Day Stats 02/01/2015
Digital SOV : 2.48%
Social Actions : 67,365
Online Plays : 1,832,612
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 1.44%
Social Actions: 67,365
Online Plays: 1,832,612
First Seen: Online (02/01/2015)
Sentiment : 27% Liked It
9
1st Quarter | 6:53 PM EST | Dur: 30s
Game Day Stats 02/01/2015
Digital SOV : 2.44%
Social Actions : 72,340
Online Plays : 2,953,536
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 3.07%
Social Actions: 249,208
Online Plays: 11,781,382
First Seen: Online (01/21/2015)
Sentiment : 95% Liked It
10
2nd Quarter | 7:20 PM EST | Dur: 90s
Game Day Stats 02/01/2015
Digital SOV : 2.22%
Social Actions : 51,886
Online Plays : 2,151,963
Overall Stats 01/18/2015-02/01/2015
Digital SOV: 1.16%
Social Actions: 52,565
Online Plays: 2,208,656
First Seen: Online (01/27/2015)
Sentiment : 96% Liked It
Chart Definitions:
  1. Digital SOV - The digital share of voice (SOV) or percentage of earned digital activity generated by the spot compared to all others from the game.
  2. Social Actions - The total tweets (shares & mentions); Facebook likes, shares and comments; YouTube votes and comments; iSpot.tv votes and comments for this spot during the given date range.
  3. Online Plays - The total earned online plays tracked on YouTube, Facebook and iSpot.tv for this spot during the given date range.
  4. Engagement - The percentage of digital actions that were driven by male and female viewers.
  5. Sentiment - The overall sentiment of the social media conversation matched to this spot.
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