Watch this space during the Super Bowl to see which marketers are winning more mentions on Twitter than their head-to-head rivals, courtesy of live data from Poptip, a market research and information discovery company specializing in real-time conversation analysis. Data collection starts half an hour before kickoff.
There's no sentiment analysis here, just raw roar of the crowd. Keep an eye on the wildcard box: That's where you'll see non-Super Bowl advertisers that successfully ambush the conversation.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more