In other Super Bowl ad news:
GTE Corp. will distribute GTE Super Bowl seat cushions to 76,000 fans at Super Bowl XXX in Sun Devil stadium.
NFL stars Steve Young, Howie Long and Rashaam Salaam will join QVC hosts this Saturday during "NFL Team Shop," broadcast live from the interactive theme park adjacent to Sun Devil Stadium. Viewers can purchase Super Bowl XXX merchandise including apparel, throws, jackets and autographed memorabilia.
Visa U.S.A. said its first advertising tied to the 1996 Summer Olympics in Atlanta will break during the Super Bowl telecast. Two humorous 30-second spots star Hakeem Olajuwon and Scottie Pippen, Olympic basketball "Dream Team" members who manage to avert a loss to a rival international team, thanks to Visa Gold. BBDO Worldwide, New York, handles.