Three Different Fantasies in Super Bowl Ads From Mercedes, Kia and Hyundai

First Mercedes-Benz put out a teaser ad hyping its upcoming Super Bowl spot and a Kate Upton car-wash video that was confused for a Super Bowl teaser. Now it's come out with an extended version of its Super Bowl commercial, starring Ms. Upton, Usher and Willem Dafoe.

If Mercedes' spot is somewhat reminiscent of Kia's Super Bowl commercial from a year ago, Kia this year is steering in a whole new direction. Here's the ad it released today, also in extended form.

And the contest among auto brands, and automotive fantasies, continues with this pre-released Super Bowl spot from Hyundai.

See other early Super Bowl ads here, here and here. Our constantly-updated full chart of who's uying what in the Super Bowl is here.