The National Pork Council said it has signed to run ads during the Super Bowl telecast in January. Five spots, by Bozell
Worldwide, Chicago, will air on Fox's first Super Bowl broadcast, from New Orleans. The council, in its third year of Super Bowl sponsorship, notes this will be the 10th anniversary of its "Pork. The Other White Meat." campaign. Four commercials are slated to air in the pre-game show and one will run during the game.