Super Bowl

Primestar happy Super Bowler

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Primestar, Bala Cynwyd, Pa., said its three spots on NBC's Super Bowl telecast Jan. 28 generated 175,000 calls to the TV entertainment service. This exceeded its 1995 Super Bowl call volume by 67%, Primestar said. The ads, kicking off a $150 million marketing campaign for 1996, were created by Adler Boschetto Peebles & Partners.

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