A real woman will quit her job in a GoDaddy Super Bowl commercial, the company confirmed.
In a 30-second spot slotted to run at the end of the first quarter, a woman will quit her job to pursue her passion of starting her own business. Actor John Turturro will introduce the aspiring small business owner.
GoDaddy released a teaser of the spot on Tuesday, but will hold the full commercial until it airs in the game.
The identity of the woman is only known to the people involved in the commercial production and her dad, according to GoDaddy. Her boss will find out while watching the commercial.
GoDaddy's presence in the Super Bowl is less risqué than in years past and the company said the message of its spot is "about pursuing your dream with GoDaddy's website builder."
"Women in the commercials are smart, successful small business owners," a spokeswoman added.
This is one of two ads GoDaddy will air during the Super Bowl. Last week, the company revealed its "Body Builder" spot starring Danica Patrick and a gang of bodybuilders barreling toward a spray-tanning salon, owned by a woman who used GoDaddy to "get found."
Both commercials were directed by Bryan Buckley and produced by Deutsch, N.Y.