For the second time in two years, a late-breaking Budweiser Super Bowl spot has come from behind at the last second to win the Super Bowl pre-game online.
This morning we declared, "It's Official: Bud Light Won the Super Bowl of Teasers and Pre-Released Ads," based on information through Thursday afternoon that Bud Light had accumulated more online views than any other Super Bowl advertiser: over 10 million, according to Visible Measures.
By Friday morning, Bud Light was above 15 million views -- but teasers and the actual Super Bowl ad from sibling Budweiser were up to nearly 31 million. Our apologies to Bud Light. All glory to Budweiser (again) and its menagerie of cute and/or magestic animals (again).
This chart accounts only for national advertisers during the four quarters of game play, by the way, so Pepsi's prolific content campaign leading up to its 30-second halftime ad/halftime-show intro is not counted here. Otherwise you'd see Pepsi ranked as well.