Research in Motion, maker of the formerly popular BlackBerry phones, announced today that it will be airing its first national Super Bowl ad: a 30-second spot for the company's soon to be released BlackBerry 10 smartphone and new mobile operating system.
The commercial was created by London-based creative agency AMV BBDO.
"A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," RIM CMO Frank Boulben said in a statement.
A social-media campaign is slated to run alongside the commercial and will include promoted posts on Twitter and sponsored stories on Facebook running through the game.
The ad is likely the largest single buy in a massive marketing campaign for the BlackBerry 10 that has previously included a one-day takeover of The New York Times.
See a complete list of Super Bowl advertisers here.