For its maiden Super Bowl and broadcast TV ad, Mophie is giving battery death a divine weight. The electronics company debuted its commercial on Thursday during NBC's "Today With Kathie Lee and Hoda."
Mophie sells battery-charging smartphone cases for Apple and Samsung devices. In the spot, "All Powerless," created by Deutsch L.A., global catastrophe strikes as God, using a generic non-branded smartphone, loses his charge. "When you're out of battery, your world falls apart," explained Ross Howe, Mophie's VP-marketing.
Mophie said it generated $215 million in revenue in 2013, but declined to disclose 2014 revenue. It is well known in the smartphone accessory world, but not outside of it. "We're not only a new brand, but a new category in general," said Mr. Howe. "What better stage to come out to the world than the Super Bowl?"
If the game goes into overtime, Mophie will give away $1 million worth of its products to consumers that sign up online.
Deutsch L.A. is also creating a Super Bowl spot for Sprint.