Super Bowl

Snickers Super Bowl Commercial Will Star Marilyn Monroe, Sort of

Candy Maker Releases Super Bowl Teaser

By Published on .

Advertising Age Player
http://adage.com/special-reports/superbowl/148
http://adage.com/special-reports/superbowl/148

Snickers commercial in Super Bowl 50 will star icon Marilyn Monroe ... in a way.

In a just-released teaser for the spot that will air in the big game, a hungry Marilyn Monroe prepares to reprise her iconic "Happy Birthday" performance to celebrate the Super Bowl's 50th anniversary, but with a far less seductive voice.

"Since we're kicking-off the '50' celebration of one of the world's most iconic events it seemed only fitting to cast Marilyn Monroe, a Hollywood icon with global appeal, to help us celebrate," said Allison Miazga-Bedrick, director, Snickers Brand. "But this is just a small glimpse of what America should expect from Snickers on Super Bowl Sunday. As always the ad will feature a funny surprise that we're confident will satisfy fans hungry for a laugh."

The 30-second ad is a continuation of Snicker's "You're Not Your When You're Hungry" campaigns, which in last year's Super Bowl saw hungry Marsha Brady rendered as Danny Trejo.

The commercial was created by BBDO New York. It will run in the first quarter of the Super Bowl, which will air on CBS on Feb. 7.