Super Bowl

Snickers Taps Brady Bunch for Super Bowl, Says It Will Only Pre-Release Ad If You Watch This Teaser

Preview Stars a Masculine Marcia Brady

By Published on .

Advertising Age Player

A very manly Marcia Brady looks to be the star of Snickers' Super Bowl ad. The Mars-owned brand on Wednesday released a teaser of the commercial that shows action movie actor Danny Trejo playing a "gruff, hostile version of Marcia who doesn't at all resemble the girl next door when she's hungry," as Snickers put it.

The spot, by BBDO, New York, will continue Snickers' "You're Not You When You're Hungry" campaign. Mars typically does not release its Super Bowl ads early. But this year -- in attempt to gin up consumer interest -- the brand promises to release the ad early if the teaser generates "2.5 million social media engagements," which can include views on Youtube, Facebook or Twitter, as well as "liking, commenting, sharing or re-tweeting the video from these platforms."