SodaStream International today released its official Super Bowl spot (see below). It also released the spot that was rejected by CBS (see above).
As reported earlier, CBS rejected the company's initial attempt at a Super Bowl spot. Reportedly, the content of the spot concerned CBS because it was a direct hit at two other Super Bowl sponsors and heavy network TV advertisers, Coke and Pepsi.
Upon viewing, it's clear that the spot is targeting Coke and Pepsi. Two drivers, jostling for position in a store parking lot or doused when their respective products begin to explode thanks to the "SodaStream effect." On the other hand, the ad is reminiscent of past spots for PepsiCo brands which take shots at Coke -- and, in fact, featured soda delivery men, much like the SodaStream spot.
The spot that will run in the game, while showing exploding soda bottles, doesn't feature brand names.
Both commercials were the result of a nontraditional collaboration between Alex Bogusky and the creative team at Pale Dot Voyage and Octopus of Mind.
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