Sprint, the third largest national carrier, announced this morning on Twitter it will run an ad during the third quarter of the Super Bowl, making it the second carrier slated to advertise in the game during a charged period in the wireless industry.
On Monday, rival T-Mobile debuted its first quarter spot, starring Kim Kardashian West, and said it will run another later in the game.
Last year, Sprint ran a spot promoting its new 'Framily plan.' That plan -- and the agency behind the ad, Figliulo and Partners -- were both dropped in 2014, as the new Sprint CEO, Marcelo Claure, shook up the languid carrier's advertising. Sprint then launched new offers targeting AT&T and Verizon, and more recently, T-Mobile. In December, Sprint named Deutsch L.A. its agency of record.